Make the problem clear.
I use product data, user feedback and direct observation to understand what needs to change.
Senior Product Designer
9+ years working end to end across web and mobile, from discovery and product decisions to delivery. Sports, entertainment and healthcare: new features built from scratch and products that had outgrown their structure.
A selection of product work
Complex systems, made clearer
for the people who rely on them.
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Principles in practice
I stay close to the problem, the people using the product and the team building it.
I use product data, user feedback and direct observation to understand what needs to change.
I work with product and engineering to make trade-offs explicit before the solution becomes expensive to change.
I create components, patterns and documentation that help teams deliver consistent work.
I’ve supported designers through critiques, onboarding and mentoring, alongside hands-on product work.
From people I’ve worked with
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Talks, podcasts & writing
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A path through design
Product design since 2016, with earlier chapters in web, visual design, teaching and applied research.
Independent projects & experiments
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A little about me
I’ve worked as a sole designer, within larger design teams and in interim leadership roles. Outside product work, I keep building, learning and following sports.
More about me